Brand experiences

RUINART

Immersive dinner · Maison Ruinart, Reims, France

Petit R


In the heart of the Champagne region, in Reims, is the Ruinart House. A prestigious place where the art of entertaining is intimately linked to the history of champagne.

Petit R is an immersive experience launched in 2017 consisting of a video-mapping creation on the table and walls of the reception room of the Maison Ruinart. Initially conceived as a 5min show as an introduction to the discovery dinner, the experience has been enriched and now accompanies the entire dinner. The creation proposes to follow Petit R, alias Nicolas Ruinart, the founder, through the history of the House and its ancestral savoir-faire.

SERVICES

· Technical design

· Scenography

· Art direction

· Modeling

· Character animation

· Production

· Staging of the experience

· Music

· Show control

CrEdits

PETIT R - Permanent installation for 8 to 12 dinner guests

Client: Ruinart

Agency: My Little Paris

Writing & screenplay: François Peyranne

Illustration: Kanako

Design & direction: Holymage

Original Music: Guillaume le Dain – Delacroix Studio

Technical provider: Fosphor

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PETIT R CHARACTER CREATION PROCESS


The creation of the Petit R character was a collaborative effort involving a number of different artists. The 3D modeling work gave life to the watercolor sketches of the Petit R character by Japanese illustrator Kanako Kuno. Our studio then created all the character's environments and animations, and called on Guillaume Delacroix to create the original soundtrack.

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