La Prairie entrusted our studio with the creation of their Caviar Dinner experience – an immersive dinner based on the brand’s universe and its iconic product Skin Caviar.
Once guests are seated, they’re immersed in a visual and musical environment throughout the entire dinner. As the service progresses, the content is revealed from the guest’s point of view, but also from a wider perspective with a single image covering all the tables.
The experience works thanks to the combinaison of screentables, backlighting process and the use of transparent plates. Intended to be presented in different countries, we have designed an easily reproductible and adaptable device. The Caviar Dinner experience has already been shown in France, Taiwan, Russia and Saudi Arabia. For the last experience in Saudi Arabia, in addition to the table, the walls of the room were used as a projection medium.
· Technical conception
· Art direction
· Show control
Client: La Prairie
Design & direction: Holymage