Manitou Group, worlwide reference in rough-terrain handling and aerial work platforms, has unveiled the new segments in its construction range at the digital “BUILD THE FUTURE” event, broadcast worldwide.

For this event, Holymage was commissioned by OPA Group to design the entire video content projected on the walls of a bulding, part of a new production site next to Ancenis, historic French headquarters of the brand.

A 20m high projection mapping mixed with a unique set design allowed us to create an impactful digital show broadcast in 90 countries.
We also staged an original 3min machine show by by synchronizing video, light and sound with the machines motions.

The video is a special cut made to enhance video and light content.

Client : Manitou

Agency : Groupe OPA

Direction / Video Design : Holymage

Light Design : Damien Tarres

Technical provider : OPA

Services

• Art direction

• Scenography

• Staging of the experience

• Animation

• Light design

• Music

• On-site broadcast

• Shooting