At the Swatch POP Party held at the Gaîté Lyrique, the brand launched its new colorful and multifaceted watch: the Swatch POP. The evening was punctuated by the presence of the band Minuit, a 360° video mapping orchestrated by Holymage, DJ sets and a runway in Voguing mode.


Client : Swatch
Agency : A nous Paris
Technical Services : Gaité Lyrique & Synoptics
Artistic Direction and Video Design : Holymage