On the occasion of The Swatch POP Party at The Gaîté Lyrique, the brand launched its Swatch POP, a colorful multifaceted watch.

During this evening, Gaîté lyrique lived to the live sound of the group Minuit, a 360-degree video mapping orchestrated by Holymage, Dj sets and a runway in Voguing mode.

Client : Swatch
Agency : A nous Paris
Technical Services : Gaité Lyrique & Synoptics
Artistic Direction and Video Design : Holymage