For the international launch of Mugler’s new Aura perfume at the Hotel Salomon de Rothschild, Holymage is conducting an initiatory video tour combining design, videomap and LED screens.

The fragrance universe, designed around the vegetal power, was first staged in the imposing staircase of the Hotel.

A wild and luxuriant jungle encouraging contemplation accompanied the visitor in the climb of the steps.

The next room made up of LED totems proposed an immersive and dazzling creation whose pulsation preceded the revelation of the perfume.

 

Client: Clarins FG

Agency: AKBy

Music: Mode-F

Technical services: Mvision

Direction and Video mapping: Holymage